Sacred Land of Nishikigoi
Ojiya City is world-famous as a Nishikigoi (ornamental carp) production hub. Nishikigoi is said to have originated near Ojiya, Niigata in the 1820s, prized by enthusiasts worldwide as "living jewels." Today they are Japan's top export fish in value.
Nishikigoi Competitions
The "All Japan Grand Nishikigoi Competition" held annually in autumn is the premier event where Nishikigoi from across Japan and the world compete. Judged on beauty, size, and variety purity, prize-winning koi can fetch hundreds of millions of yen.
Nishikigoi Farm Visits
Many Nishikigoi fish farms in Ojiya City offer visits and purchases. Even just viewing colorful koi swimming in breeding ponds is a beautiful experience.
📍 Location & Access
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